At Cuemill, we have established a framework to uphold our business ethics and guide our operations. This will be gradually reviewed alongside the company's evolution and updated in the best interests of our users as well as to reflect the dynamics between us and our stakeholders. As a technology company with direct-to-consumer and business solutions, we understand our responsibility in handling sensitive information, ensuring secure interactions, and respecting user rights.

Last updated August 1, 2023

1. Data Privacy

Cuemill recognizes the importance of data privacy in the digital era and believes personal information belongs to its owner. We are committed to safeguarding our users’ personal information and ensuring that it is collected, processed, and stored responsibly.

1.1. Transparency: We are dedicated to being transparent about the data we collect, the purpose of its usage, and the rights our users have over their information.

1.2. Data Source: We rely on zero-party data which is willingly provided by users, reflecting their preferences, interests, and intent, and first-party data gathered from user interactions with our own brand activities and products to provide personalized and relevant experiences.

1.3. Consent and Control: We will seek explicit consent from our users before collecting any personal data. Additionally, users will have the right to control the extent of data they share and opt-in to only the services they need.

1.4. Platform Economics: We do not sell users' data or track their internet activities. Whenever possible, we will anonymize and aggregate data to protect the identity of individual users. This practice ensures that data insights are derived without compromising individual privacy.

2. App Security

We understand that implementing professional-grade security is fundamental to building our platform as a safe and trusted space for users and business partners to interact with.

2.1. Safety: Our products are cryptographically secured to mitigate risks and prevent bad actors from hacking and exploitation. All sensitive data and personal conversations will be safeguarded during transmission and storage to prevent unauthorized access and ensure confidentiality. Access must be logged, publicly disclosed, and only granted to responsible personnel following the report of an incident or if required by law.

2.2. Regular Audits and Updates: We will conduct ongoing security audits to identify vulnerabilities and promptly address any potential threats. Regular app updates will be released to implement security patches and enhancements.

2.3. Control and Education: Empowering our users with security best practices will be a priority. Throughout the app, users are informed about their choice of security and we will provide educational resources and tips to raise awareness about how to stay secure while using our app.

3. User Rights

At Cuemill, we embrace a user-centered approach and prioritize their interests above all else.

3.1. Freedom of Choice: Our users are empowered with the freedom to make informed decisions about their data and interactions on our platform. We will present clear options and controls, enabling users to customize their preferences and settings according to their comfort levels.

3.2. Right to Erasure: Users will have the right to request the deletion of their personal data from our systems if they wish to stop using our products and services, subject to legal and legitimate business requirements.

3.3. Inclusivity: Cuemill is committed to fostering an inclusive and diverse community on our platform. We have zero-tolerance policies against harassment, bullying and discrimination; any allegations are taken seriously and handled confidentially and sympathetically. Our app will be designed to ensure that all users can equally benefit from and enjoy our services.

3.4. Support and Feedback: Cuemill will establish channels for users to voice their concerns, provide feedback, and seek assistance. We are committed to actively engaging with our user community to understand their needs and improve our services accordingly.

<aside> 📌 Cuemill places great emphasis on ethical practices and user well-being by adhering to these pillars and continuously reviewing our framework. Our principles based on Data Privacy, App Security, and User Rights are the foundation of our commitment to building a platform that fosters trust, transparency, and respect.

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